Dodge Serves Up Splashes of Passion and Personality in its Heritage-Inspired 2017 Color Names
The Dodge brand has always been imbued with American personality and plenty of passion. This heritage is now further reflected in the paint color names for its 2017 exterior color palette. Seen as America’s mainstream performance brand, the color names Dodge has especially chosen were meant to resonate with the American public as bold and colorful with big personalities. After all, which Dodge buyer wouldn’t opt for a name like Octane Red, which reflects the muscle-car glory days of the 1950s and ’60s?
Bring On the Color Revolution
Dodge has a long history in its daring paint naming strategy with names like Top Banana, HEMI Orange and Panther Pink for its exterior colors. This revival of bringing in iconic names will excite hardcore Dodge fans and enthusiasts. These bold and catchy names are engineered to reflect a specific aesthetic as they are deeply tied in to the brand’s heritage and tailored to Dodge’s diehard and loyal consumer market.
Mixing the Color Palette
The new limited-production hues for 2017 include Green Go and Yellow Jacket. More 2017 Dodge models in Santa Cruz, CA will come in an array of colors such as Maximum Steel Metallic, White Noise, Blu By You and Bomber Brown.
From its early days, Dodge manufacturers have realized that everyone remembers that one car with that special paint color. This foresight has distinguished them as a bold, brave and fearless brand for the American public. These bold choices in color names compliments America’s mainstream performance brand. Not only will the colors get your blood racing, but their engines will not disappoint either. If you are in Salinas, Watsonville, or Monterey, CA, pop in to Santa Cruz Dodge Ram to check out the exciting array of car colors for yourself. After all, when buying a car, choosing the perfect color is one of the more pleasurable decisions to make.